The Coral Kingdoms of Saudi Arabia is a comprehensive and global campaign to create a series of national and international world-class events and multi-media content to: celebrate, improve lifestyles, encourage exploration, enhance the quality of life and create a sense of pride around one of the Kingdom’s best kept secrets—the Saudi Red Sea.  


Unveiling the Secrets of the Saudi Red Sea

Coral Kingdoms of Saudi ArabiaThe Saudi Red Sea is a world-class underwater wonderland that rivals the planets more famous tropical reefs.  It’s also one of the of the Kingdom’s best-kept secrets, so we’re planning to take it to the people of Saudi Arabia and the world, encouraging them to come on a journey to discover, explore and protect it. 

Enter the Coral Kingdoms of Saudi Arabia – Secrets of the Red Sea. Combining the talents of Saudi people and international experts, we celebrate the Saudi Red Sea through an: international photographic competition, coffee table book, world-class documentary, interactive website, community outreach program and a range of out-of-home entertainment experiences. These include exhibitions, events and documentary film screenings.

Visitors will be empowered to protect and help shape the future of the marine environments of Saudi Arabia through a range of pre and post engagement channels and direct interaction through the exhibition. This will be supported by a world-wide social media campaign showcasing that like corals, our cumulative actions can create enormous change for the better.


Coral Kingdoms of Saudi Arabia Brochure